• Media Relations Specialist

    Job Location(s) US-NY-New York
    Posted Date 3 weeks ago(11/14/2019 3:58 PM)
    Job ID
    Media & Public Relations
    # of Openings
    Position Type
    Regular Full-Time
    Public Relations
  • Overview

    New York Institute of Technology has an opening for a Media Relations Specialist who will develop, and place outstanding stories and messages in traditional and digital media in order to elevate and enhance the institution’s reputation locally, regionally, and nationally. We seek a passionate public relations professional--a gifted storyteller with a honed sense of what constitutes news--who shares our commitment and will relentlessly pursue the media spotlight in support of the broader goals of the university’s Strategic Communications and External Affairs department (SCEA). These include driving recruitment and retention and enhancing the university’s reputation, among other drivers.


    • Leverage public relations and storytelling skills, inclusive of social media, as a core member of the Media Relations team. Support overarching goals of brand and reputation building by pursuing and securing news coverage in line with strategic and institutional priorities, with special emphasis on science and STEM-related fields, research, as well as business, the social sciences, design, and beyond. Monitor and report relevant analytics (reach, readership/viewership, shares, etc.). Repurpose content to extend messages to additional audiences.
    • Execute measurable PR strategies: collaborate with colleagues to develop key messages for thought leadership pieces; build and nurture media relationships through proactive pitches and targeted outreach; continually research outlets and journalists to expand PR capabilities. Leverage software/online tools and media services (MuckRack, ProfNet/HARO, etc.) to promote faculty/staff expertise, accomplishments, and research. Work closely with faculty, deans, and academic affairs to source and promote scholarship.
    • Respond strategically to queries with appropriate statements and information.
    • Utilize social media platforms to target and follow influencers, including journalists, to tell and share news with a variety of audiences.
    • Promote student achievements to help drive recruitment and retention, in addition to awareness and reputation.
    • Cover/report on campus events through internal communication channels.
    • Develop/maintain robust digital newsroom content; generate frequent news releases and expert pitches and prepare faculty and staff to serve as expert sources; share content with journalists and media outlets.
    • Manage special projects, including but not limited to website blog copy, video and brochure messaging, conference materials, and crisis/emergency communications.
    • Other duties as assigned, including occasional domestic travel (including Long Island).



    • Bachelor's degree required.
    • Three to five years relevant experience in Higher Ed media/public relations required; preferably in Science, Technology, business, and social science fields. Architecture and design or digital arts industry familiarity a plus. 
    • Experience in social media; experience with podcasts desired.
    • Familiarity with and established contacts at national, regional and local media, with emphasis on New York City as well as higher ed; editing; event marketing; key subject areas relating to the university's expertise; media monitoring and news services; industry best practices.
    • Superior communications (written, verbal); ability to source and develop news stories, releases, web and social media content; story pitching; research and interviewing; multitasking/prioritization; project management. MS Office Suite (inc. PowerPoint), Photoshop, HTML or web content management system skills.
    • Strategic thinking and listening; must be well-organized; poised, professional, engaging, and able to adhere to tight deadlines; proven record of successful media placements; adept at translating highly technical information and distilling it into a compelling story for public/media consumption. Able to work effectively independently and as part of a team.
    • Position is based at the NYC campus


    Please submit cover letter & resume for consideration


    NYIT is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity.


    New York Institute of Technology offers undergraduate, graduate, and professional degrees in more than 50 fields of study ranging from computer science, architecture, engineering, and business, to pre-med, biology, education, digital design, communications, nursing, health professions, and medicine. A non-profit, independent, private, and nonsectarian institution of higher education, New York Institute of Technology has approximately 9,000 students at campuses in New York City and Long Island in New York; a medical school site in Jonesboro, Arkansas; and a campus in Vancouver, British Columbia offering select graduate programs. It also offers global and online programs.


    Founded in 1955, the university is guided by its mission to provide career-oriented professional education, give all qualified students access to opportunity, and support research and scholarship that benefit the larger world. More than 100,000 graduates--the vast majority of whom reside in the tristate area--have received degrees from New York Tech. Our outcomes speak for themselves: 95.3% of NYIT undergraduate students find jobs in their field or are continuing their education within six months of graduation; our medical school match/placement rate has been at or near 100% in recent years; and licensure pass rates for health professions graduates are in the 95-100% range.


    Our “doer/maker” culture, programs, and research activities foster invention, innovation, collaboration, and entrepreneurship as necessary elements of a modern college education. Students learn how to identify, address, and solve current and unforeseen challenges, as well as create opportunities that benefit humanity.

    Ranked seventh nationwide in economic mobility, we have exceptional stories to share--about our dynamic students, alumni, faculty, and staff--about the experiences, opportunities, and outcomes demonstrating the impact of a degree from New York Institute of Technology. At our New York City and Long Island campuses, most of our students commute to campus—and our goal is to raise awareness and tell a compelling story that will drive local and out-of-state prospective students to explore our programs and campuses.








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